Digital Maturity in Latin America's Social Sector 2025

Learn how the social sector uses AI

Discover the level of digital maturity in Latin America's social sector and how organizations adopt AI to enhance their impact.

Investigación de Propel sobre el nivel de digitalización de ONGs en América Latina

88% of organizations are at initial or intermediate levels.

39%

Beginner

49%

Intermediate

12%

Advanced

Mapa del estudio del madurez digital de ONGs en Argentina, México, Colombia, Perú y Chile

The social organizations of Chile have the highest level of digital maturity, followed by those in Colombia.

Total

39%

49%

12%

Argentine

38%

33%

29%

Peru

47%

37%

16%

Colombia

37%

48%

15%

Mexico

40%

49%

11%

Chile

17%

75%

76% promotes the use of digital tools in their organizations.

Neither in agreement nor in disagreement

18%

Something in agreement

33%

Strongly agree

43%

6% has managed to digitize all its processes.

Few processes

60%

Most processes are digitized

34%

Fully digitized and integrated processes

24% of organizations are not yet using AI in their daily operations.

We don't use AI

13%

We evaluate how to use it

11%

We use AI in simple tasks

60%

We automate processes with AI

11%

We develop tools with AI

The use of AI is the least developed dimension of digital maturity, but with the greatest potential for growth.

Promotion of digital tools

2.13

Communication channels and styles

1.91

Personalization of communication

1.61

Digitalization of processes

1.47

Data in decision-making

1.40

Use of artificial intelligence

0.97

Compared to 2024, organizations have increased their digital maturity by 19%. The biggest gap remains in data-based decision-making.

Communication channels and styles

32%

67%

Personalizing communication

26%

37%

Data in decision-making

17%

27%

Average

25%

44%

Digital Maturity Level

88%

of organizations are still in early stages of digital maturity.

39%

49%

12%

Beginner

Intermediate

Advanced

Chilean social organizations lead in digital maturity, followed closely by those in Colombia.

Total

39%

49%

12%

Argentina

38%

33%

29%

Peru

47%

37%

16%

Colombia

37%

48%

15%

Mexico

40%

49%

11%

Chile

17%

75%

Sector progress

76%

promotes the use of digital tools in their organizations.

have fully digitized their processes.

Neither agree nor disagree

18%

Partially agree

33%

Strongly agree

43%

Few processes

60%

Most processes are digitalized

34%

Fully digitalized and integrated processes

Use of AI

24%

of organizations still do not use AI in their daily operations.

The use of AI is the least developed dimension of digital maturity, but with the greatest potential for growth.

We don't use AI

13%

We are evaluating how to use it

11%

We use AI for simple tasks

60%

We automate processes with AI

11%

We develop tools with AI

Promotion of digital tools

2.13

Communication channels and styles

1.91

Communication personalization

1.61

Process digitalization

1.47

Data in decision-making

1.40

Artificial intelligence usage

0.97

Advances in the sector

Compared to 2024, organizations have increased their digital maturity by 19%. The biggest gap remains in data-based decision-making.

Communication channels and styles

32%

67%

Communication personalization

26%

37%

Data in decision-making

17%

27%

Average

25%

44%

Testimonials

Success stories

Abigail Quic

Executive Director, SERES | Guatemala & El Salvador

‍“We are building a digital ecosystem that allows us to make decisions with confidence.”

Testimonials

Success stories

Adriana Gómez

CEO, Teensmart International | Costa Rica

‍“Without new tools, we couldn't expand our impact.”

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