Report: LatAm Social Sector Digital Profile 2024

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Discover the voice of +800 leaders

Explore trends, challenges and opportunities in the adoption of technology within the social sector in Latin America.

Investigación de Propel sobre el nivel de digitalización de ONGs en América Latina

50% of the organizations are beginners. There is a wide need to advance digitally.

Mapa del estudio del perfil de digitalización de ONGs en México, Colombia, Perú y Chile

Only the 20% of organizations use data and marketing tools.

After funding, the essential resources for growth are alliances, marketing and technology.

Budget and lack of technical expertise are the main barriers to digital transformation.

68% of organizations consider the use of data as a top priority.

Digital tools increase reach, optimize results and improve the participant experience.

Productivity and Efficiency

1.3x

Advanced organizations report 1.3x better productivity and efficiency than beginners...

Ability to Raise Funds

1.4x

... which is also reflected in the anchoring ability, with the advanced ones reporting 1.4x greater improvements...

01 Level of digitalization

50% of the nonprofits are novices. There is a still an extensive need to advance digitally.

Only the 20% of organizations use data and marketing tools.

02 Resources and Barriers

After funding, the essential resources for growth are partnerships, marketing and technology.

Lack of technical expertise and limited budget, make digital transformation difficult.

03 Digital Priorities

68% of nonprofits think of the use of data as their top priority.

04 Impact of Digitalization

Digital tools increase scope, optimize results and improve the experience of participants.

Productivity and Efficiency

1.3x

Digitally advanced organizations report productivity and efficiency 1.3x greater than novices...

Ability to Raise Funds

1.4x

...which is also reflected for fundraising skills, with advanced organizations reporting 1.4x greater improvements...

Testimonials

Success stories

Mónica Retamal

Executive Director, Kodea | Chile

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"Invest in Kodea's talent was crucial: Developing their digital mindset empowered our teams".

Testimonials

Success stories

Sara Cifuentes

Co-Director, Tani | Perú

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"With Excel, spreadsheets were piling up and getting lost. Everything wasn’t in the cloud and we didn't have information on the people in the organization".

Testimonials

Success stories

Carlos Arturo López Camacho

Director, Fundación Laureles | Mexico

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"What is new is always different and challenging, but as we go along, we manage to raise awareness in the community on innovation issues".

Testimonials

Success stories

Jeison Pulido

Business and Innovation Director, Bive | Colombia

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"We have freed up repetitive tasks. We have a health membership “which was purchased on a written form. Now everything is digital".

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