Report: LatAm Social SectorDigital Profile 2024

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Discover the voice of +800 leaders

Explore trends, challenges and opportunities in the adoption of technology within the social sector in Latin America.

Propel's research on the digitalization level of nonprofits in Latin America.

50% de las organizaciones son principiantes. Hay una amplia necesidad de avanzar digitalmente.

Solo el 20% de organizaciones utilizan herramientas de data y marketing.

Después del financiamiento, los recursos esenciales para crecer son las alianzas, el marketing y la tecnología.

El presupuesto y la falta de experiencia técnica son las principales barreras para la transformación digital.

68% de las organizaciones consideran el uso de datos como máxima prioridad.

Las herramientas digitales aumentan el alcance, optimizan resultados y mejoran la experiencia de los participantes.

Productividad y Eficiencia

1.3x

Las organizaciones avanzadas reportan productividad y eficiencia 1.3x mejor que las principiantes...

Habilidad para Recaudar Fondos

1.4x

... lo cual también se refleja para la habilidad de fondeo, con las avanzadas reportando mejoras 1.4x mayores...

01 Level of digitalization

50% of nonprofits are novices. There is a still an extensive need to advance digitally.

Only 20% of organizations use data and marketing tools.

02 Resources and Barriers

After financing, the essential resources to growth are partnerships, marketing and technology.

Lack of technical expertise and limited budget, make digital transformation difficult.

03 Digital priorities

68% of nonprofits think of the use of data as their top priority.

04 Impact of digitalization

Digital tools increase scope, optimize results and improve the experience of participants.

Productivity and efficiency

1.3x

Digitally advanced organizations report productivity and efficiency 1.3x greater than novices...

Capability for fundraising

1.4x

...which is also reflected for fundraising skills, with advanced organizations reporting 1.4x greater improvements...

Testimonios

Success stories

Mónica Retamal

Directora Ejecutiva, Kodea | Chile

Executive Director, Kodea | Chile

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"Invest in Kodea's talent was crucial: Developing their digital mindset empowered our teams".

Testimonios

Success stories

Sara Cifuentes

Co-Directora, Tani | Perú

Co-Director, Tani | Peru

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"With Excel, spreadsheets were piling up and getting lost. Everything wasn’t in the cloud and we didn't have information on the people in the organization".

Testimonios

Success stories

Carlos Arturo López Camacho

Director, Fundación Laureles | México

Director, Fundación Laureles | Mexico

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"What is new is always different and challenging, but as we go along, we manage to raise awareness in the community on innovation issues".

Testimonios

Success stories

Jeison Pulido

Director de Negocios e Innovación, Bive | Colombia

Business and Innovation Director, Bive | Colombia

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"We have freed up repetitive tasks. We have a health membership “which was purchased on a written form. Now everything is digital".

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